Chamber begins ‘Buy Local’ campaign | News | Berkeley Independent

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Chamber begins ‘Buy Local’ campaign

Published Tuesday, February 02, 2010 9:42 AM

By Gina Smith
Berkeley Independent

photo provided

The “Buy Local” stickers are available for local businesses.

The doors of local businesses will soon be displaying Berkeley Chamber of Commerce “Buy Local” stickers, encouraging citizens to spend money in their local communities.

More than ever, it is important to keep as much money as possible exchanging hands in our local area to support local businesses and ensure the county’s continued economic stability.

“It’s an economic stimulus of sorts,” Berkeley Chamber of Commerce CEO Elaine Morgan said. “Numerous studies have been conducted and through these we can conclude that every dollar spent at a locally owned business generates two to three times economic benefit.”

In the age of the Internet, many consumers are also turning to online sources to purchase products. According to Morgan, the benefit of buying local is seen not only in income, but in jobs and local tax revenues.

Kevin Housand, owner of Central True Value Hardware in Moncks Corner, pointed out numerous benefits to consumers who continue to choose to buy local.

“Consumer perception is that any locally-owned business is higher priced,” he said. “The reality is that every business in business has to be competitive. An attentive shopper will discover that locally-owned companies are very price competitive.

“Owners/managers of locally-owned companies are in close contact with their customers, often knowing them by name, and are generally very responsive to any consumer need or concern. Consumers have a voice with these owners, direct access to the decision maker.”

Housand said that local businesses naturally support the county, creating a win-win situation.

“Locally-owned companies tend to source products and services locally, supporting local economies,” he said. “Local company owners are famous for doing business with those who do business with them.

“They also provide employment opportunities for the community, which again puts dollars back into the local economy.

“Lastly, local businesses typically offer a level of product or service knowledge and expertise that isn't easily found elsewhere, the benefit of which can translate into time and money savings for the customer.”

The chamber will be distributing “Buy Local” stickers to member businesses in Berkeley County. Any county business wishing to post a sticker at their business can contact the chamber at (843) 761-8238.

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